Technological watch

Audia Elastomers Collaborates with West Paw for Pet Toys Made of Ocean-Based TPEs

West Paw, a manufacturer of pet products, launched a line of eco-friendly pet toys and feeding accessories made of SeaFlex®. SeaFlex® is a highly sustainable material made of Audia Elastomers’ AudiaFlex™ OP line of thermoplastic elastomers (TPEs) which are based on ocean-bound plastics.
Eco-friendly Pet Toys
Audia Elastomers collaborated closely with West Paw to develop a custom-designed material that delivers durability, tear strength, high clarity, and adhesion for a range of pet toys and accessories. The line from West Paw represents one of the first ocean-bound plastic product offerings for the pet industry.
West Paw and Audia Elastomers are both family-owned companies who value innovation and share a strategic vision for environmental stewardship, so we’re well suited to work together and create new market opportunities for the pet industry,” said Spencer Williams, CEO, and owner of West Paw.
Audia Elastomers has been a long-time supplier of virgin TPE for West Paw’s pet product line. “Like other brand owners, West Paw is committed to its sustainability mission, so we collaborated closely and developed a custom solution, bringing them to a new level of environmentally-conscious materials,” said Frank Axelrod, vice president of Sales and Marketing for Audia Elastomers.
The eco-friendly pet products, including chew toys, bowls, and placemats, are BPA- and phthalate-free, latex-free, and have FDA compliance. AudiaFlex™ materials mirror the properties of most virgin TPEs and deliver comparable capabilities in terms of haptics, color, adhesion, and durometer.
AudiaFlex™ Properties
AudiaFlex™ resin has a tear strength comparable to 100% virgin TPE, allowing brand owners to meet their sustainability goals without sacrificing any performance attributes,” said Anthony Marozsan, market development manager for Audia Elastomers.
The AudiaFlex™ OP line includes products with up to 45% ocean-bound plastic and 70% total recycled material content in a wide hardness range from 20 Shore A to 95 Shore A. Audia Elastomers is focused on recapturing beach cleanup materials, commercial fishing gear, and ocean-bound plastics as the source for its OP line.
The custom-colored chew toys are easy to mold, durable, and are guaranteed. West Paw injection molds the pet toys and accessories at its manufacturing facility in Bozeman, Montana.
Audia Elastomers’ marine waste-based TPEs are among the AudiaFlex™ family of sustainable thermoplastic elastomers - one of the industry’s first TPE portfolios, which meet the sustainability needs of brand owners and consumers. The AudiaFlex™ family consists of customizable grades, produced from post-consumer, post-industrial, bio-based, and marine-based sources.
Source: Audia Elastomers

Publication date: 09/06/2022

Omnexus (news)


This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 870292.